In June of 2002 Chris (The Flowerwoman behind The Flowerman) had the bright idea of putting all cut flowers and arrangements on sale for 1/2 off on Saturdays. We get our fresh flowers every Monday, Wednesday and Friday, so Saturdays are the last day to sell out on that weeks flowers before we start over again. (We are closed on Sundays) It seemed like a good way to end the week, and a great way to extend an opportunity for our customers to enjoy flowers at a bargain price.
At first it took some persuading to assure our customers that:
1. Yes, we meant it, 50% off!
2. There was nothing "wrong" with the flowers, they were not "seconds, dead or left over".
3. The flowers and arrangements are in fact fresh and beautiful.
Now it's 2009 and we have hundreds of loyal "Saturday" customers. Folks we look forward to seeing every weekend as they seek the perfect color and type of flowers for their vase at home, decorations for a party, or as a gift for a friend. We hold nothing back, every color and type of flowers are 50% off, as well as all of our arrangements that we have made up in our floral cooler.
We cannot discount deliveries, so the bargain is on carry- out items only.
Our little idea has grown up to be a big deal, and customers have thanked us many times over for providing great flowers at a great price. They say this is the most enjoyable errand they ever run. We enjoy it too, it gives us a chance to get to know so many people and share their weekend. Our special favorite visitor is Susie the dachshund. Susie gets a dog biscuit, Loyal (her person) gets carnations, and we get to enjoy her speical over-the-top-tail-wagging-enthusiastic personality. We are very dog friendly, and invite anyone who has a four legged friend to bring them along, they'll get one of Susie's biscuits too!
So...if it's Saturday, stop by and see us. You'll probably run into a friend or neighbor while you are here, and for sure you'll find a deal you cannot resist.
Tuesday, March 17, 2009
Dandy Daffodils
THINK YELLOW! That's right, March is the month to celebrate sunshine and flowers. The bright and happy daffodil is the official flower of the month, and if your birthday is in March, the daffodil is your birth flower. Daffodils symbolize rebirth and new beginnings, bursting with a promise of spring. It's also the flower that represents the 10th wedding anniversary with it's message of renewal, sweet simplicity, and the confidence in the future.
Monday, March 2, 2009
The Flowerman Meets The Music Man
Last weekend, one of our very own participated in the Pasadena Jewish Temple and Center's production of The Music Man. It seems that in addition to his floral finesse, Art (TheFlowerman) Bogad also sports some musical chops, singing in the barbershop quartet. Perhaps said quartet should take their act on the road and offer a serenade with delivery. Now there's a thought...it would certainly give us another outlet for our artistic merits--as if flowers weren't enough! Until then we'll have to bask in the post-production glow of the performers. After months of preparation, they enjoyed the culmination of their hard work--and we were there to support them. Besides the obvious talent and skill shown by The Flowerman, we also provided SEVEN presentation bouquets at the end of the show, making a great performance even better.
Thursday, January 22, 2009
Tulips
Last Saturday, I purchased some beautiful tulips at the Flowerman Pasadena's 50% off sale. I promptly took them home, re-cut the stems, placed them in a vase of water mixed with floralife, and set them on the dresser near the window--plenty of indirect sunlight--and perfectly cool temperature. Let me tell you, those babies have been rockin' ever since. Five days later, they're still going strong. --literally, they grew like an inch. Did you know tulips continue to grow even after they've been cut? Crazy, huh? I actually re-cut the stems on Wednesday. Not only did they stand straight up in my vase (tulips are notorious droopers--even when fresh), but they opened beautifully throughout the week. Ahhhh...delight.
Wednesday, January 21, 2009
Relationship Management
There's an old familiar saying: "A man only buys flowers when he's let you down--or he's about to." With all due respect, and I say this with the deepest solocitude for your relationship well-being...DON'T BE THAT GUY.
Now, if you aren't that guy, simply skip to the last paragraph of this blog and read on. BUT if you do happen to be of the aforementioned type, take a moment to peruse this humble offering of advice in relationship management.
There are many reasons to buy flowers--celebration, appreciation, sympathy--and of course, apology. Frequently, customers--usually men (I'm just saying)-- will come into the shop needing a grand floral band-aid for some variety bad-behavior. Usually he comes in so desperate, he'll grasp at any shred of hope I might offer. I tell him three things:
1. Breathe. You've come the right place. We're here to help. Help me, help you untangle relationship noose you've tied and hung yourself with. All is not lost. Let me walk you through it: Depending on the offense, be prepared to spend a little. I'm not saying you need to fill the apartment with roses (although that's a nice thought). Something meaningful and something lovely will do it, but spend a little more than what you think you can. This is important, remember? ...Think about how tight that knot is... Do you want her back or not?
2. Now this is key: Flowers are important, but they will only get your foot in the door. Be prepared to put your feelings into words, preferably the written word. Never underestimate the power of a well-timed note or letter. There's another old saying, "Men fall in love with what they see; women fall in love with what they hear." Women like words. It's why we cry at sappy one-liners like, "You complete me" AND "You make me wanna be a better man." Don't laugh. That's the stuff of romance. It only sounds cheesy because that's not your personal sentiment. But you've got to be that guy--THAT guy puts it all out there. THAT guy isn't afraid to express his emotions. THAT guy gets the girl. You feelin' me?
However, if you're not of the poetic persuasion, and you're not alone, fear not; a simply, well-thought out, honest, and sincere one-liner is all it takes. And believe me, long after the flowers have come and gone, she'll have that note forever.
3. Lastly and MOST importantly, now that you have used the floral-apology--don't forget this--one month from today--make sure you buy her flowers FOR NO REASON AT ALL. Seriously, this is only the first installment. Make a note, promise yourself that you will some time later buy her flowers JUST BECAUSE. If you only buy flowers when you've done something wrong, or when you're "supposed to," it diminishes their effect. And then you become the worst of all things...a cliche. sigh. Avoid this at. all. costs.
Consider the first flowers as an apology, to make up for the overdraft on your relationship account. If all goes well, you're now even. But you don't want to be even--you want some extra padding in case you mess up down the road--don't worry, it happens to the best of us. Think of it as an investment in your relationship security.
There's nothing wrong with saying "I'm sorry" with flowers. But don't forget, flowers are also a simple way of saying, "I love you....I'm thinking about you...I appreciate you..." A simple well-timed gift of flowers can help maintain a good relationship, propel a relationship in progress, or even throw a lifeline to a relationship in trouble. Think of flowers as the ultimate relationship "stimulus package."
Now, if you aren't that guy, simply skip to the last paragraph of this blog and read on. BUT if you do happen to be of the aforementioned type, take a moment to peruse this humble offering of advice in relationship management.
There are many reasons to buy flowers--celebration, appreciation, sympathy--and of course, apology. Frequently, customers--usually men (I'm just saying)-- will come into the shop needing a grand floral band-aid for some variety bad-behavior. Usually he comes in so desperate, he'll grasp at any shred of hope I might offer. I tell him three things:
1. Breathe. You've come the right place. We're here to help. Help me, help you untangle relationship noose you've tied and hung yourself with. All is not lost. Let me walk you through it: Depending on the offense, be prepared to spend a little. I'm not saying you need to fill the apartment with roses (although that's a nice thought). Something meaningful and something lovely will do it, but spend a little more than what you think you can. This is important, remember? ...Think about how tight that knot is... Do you want her back or not?
2. Now this is key: Flowers are important, but they will only get your foot in the door. Be prepared to put your feelings into words, preferably the written word. Never underestimate the power of a well-timed note or letter. There's another old saying, "Men fall in love with what they see; women fall in love with what they hear." Women like words. It's why we cry at sappy one-liners like, "You complete me" AND "You make me wanna be a better man." Don't laugh. That's the stuff of romance. It only sounds cheesy because that's not your personal sentiment. But you've got to be that guy--THAT guy puts it all out there. THAT guy isn't afraid to express his emotions. THAT guy gets the girl. You feelin' me?
However, if you're not of the poetic persuasion, and you're not alone, fear not; a simply, well-thought out, honest, and sincere one-liner is all it takes. And believe me, long after the flowers have come and gone, she'll have that note forever.
3. Lastly and MOST importantly, now that you have used the floral-apology--don't forget this--one month from today--make sure you buy her flowers FOR NO REASON AT ALL. Seriously, this is only the first installment. Make a note, promise yourself that you will some time later buy her flowers JUST BECAUSE. If you only buy flowers when you've done something wrong, or when you're "supposed to," it diminishes their effect. And then you become the worst of all things...a cliche. sigh. Avoid this at. all. costs.
Consider the first flowers as an apology, to make up for the overdraft on your relationship account. If all goes well, you're now even. But you don't want to be even--you want some extra padding in case you mess up down the road--don't worry, it happens to the best of us. Think of it as an investment in your relationship security.
There's nothing wrong with saying "I'm sorry" with flowers. But don't forget, flowers are also a simple way of saying, "I love you....I'm thinking about you...I appreciate you..." A simple well-timed gift of flowers can help maintain a good relationship, propel a relationship in progress, or even throw a lifeline to a relationship in trouble. Think of flowers as the ultimate relationship "stimulus package."
Monday, January 12, 2009
For the Love of Flowers
There's something enduringly delightful about flowers. Receiving them...Giving them... Arranging them...No single thing is guaranteed to bring a smile to someone's face. A stash of cash?... nah. A long lost family heirloom recovered?...perhaps. But flowers? Flowers are a sure thing. And really, who can resist the posture and pose of the tulip or the yellow surprise of an iris? Even the classic rose never seems to lose its luster and romance.
So this January, as florists around the world gird their loins in anticipation of the Valentine's Day sound and fury, I choose to champion the occasion for flowers--and we at The Flowerman, Pasadena encourage you to champion them too. Don't just save them for "special occasions"--make any occasion special with flowers.
Now, lest you think I'm advocating the abdication of traditional floral holidays and occasions--not so. Birthdays, anniversaries, funerals, etc require flowers or some equally meaningful gesture. There's no way of getting around that. People expect flowers, deserve flowers, on certain occasions. But an abundance of flowers doesn't diminish their joy and cheer. So why not spread the love around a bit? Surprise someone special. It doesn't have to be big or grand or expensive--That is unless you're dating one of those Paris Hilton types, and then you've got bigger problems than flowers.
So this January, as florists around the world gird their loins in anticipation of the Valentine's Day sound and fury, I choose to champion the occasion for flowers--and we at The Flowerman, Pasadena encourage you to champion them too. Don't just save them for "special occasions"--make any occasion special with flowers.
Now, lest you think I'm advocating the abdication of traditional floral holidays and occasions--not so. Birthdays, anniversaries, funerals, etc require flowers or some equally meaningful gesture. There's no way of getting around that. People expect flowers, deserve flowers, on certain occasions. But an abundance of flowers doesn't diminish their joy and cheer. So why not spread the love around a bit? Surprise someone special. It doesn't have to be big or grand or expensive--That is unless you're dating one of those Paris Hilton types, and then you've got bigger problems than flowers.
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