For the Love of Flowers

There's something enduringly delightful about flowers. Receiving them...Giving them... Arranging them...No single thing is guaranteed to bring a smile to someone's face. A stash of cash?... nah. A long lost family heirloom recovered?...perhaps. But flowers? Flowers are a sure thing. And really, who can resist the posture and pose of the tulip or the yellow surprise of an iris? Even the classic rose never seems to lose its luster and romance.

So this January, as florists around the world gird their loins in anticipation of the Valentine's Day sound and fury, I choose to champion the occasion for flowers--and we at The Flowerman, Pasadena encourage you to champion them too. Don't just save them for "special occasions"--make any occasion special with flowers.


Now, lest you think I'm advocating the abdication of traditional floral holidays and occasions--not so. Birthdays, anniversaries, funerals, etc require flowers or some equally meaningful gesture. There's no way of getting around that. People expect flowers, deserve flowers, on certain occasions. But an abundance of flowers doesn't diminish their joy and cheer. So why not spread the love around a bit? Surprise someone special. It doesn't have to be big or grand or expensive--That is unless you're dating one of those Paris Hilton types, and then you've got bigger problems than flowers.